The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17022G
Award:
2017 Public Relations Gold Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17023G
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17024S
Award:
2017 Public Relations Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17069M
Award:
2017 Public Relations Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17070M
Award:
2017 Public Relations Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17071M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17072M
Award:
2017 Public Relations Merit Award
Agency:
Ketchum / Washington, D.C.
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17073M
Award:
2017 Public Relations Merit Award
Agency:
Memac Ogilvy Advize / Amman
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17074M